Privacy Policy

Privacy Policy — Soomi

Last updated: April 29, 2026

At Soomi, we respect your privacy as much as we respect your digestive health. This policy clearly explains what information we collect, why we collect it, how we use it, and what your rights are.

1. Who we are

Soomi is a brand operated by its corresponding legal entity with a tax domicile at Campos Elíseos 188, Mexico City, Mexico. For the purposes of this policy, "Soomi," "we," "our," or "us" refers to this entity. "You" or "the user" refers to anyone who visits our website trysoomi.com or makes purchases through it.

Data controller contact:

  • Email: soporte@trysoomi.com
  • Address: Campos Elíseos 188, CDMX, Mexico

2. What information we collect

2.1 Information you provide directly to us

When you make a purchase, create an account, subscribe to our newsletter, or contact us, we may collect:

  • Full name
  • Email address
  • Phone number
  • Shipping and billing address
  • Payment information (processed by secure third parties — we never store full card numbers)
  • Purchase history
  • Communications you have with our support team

2.2 Automatically collected information

When you browse trysoomi.com, we automatically collect:

  • IP address
  • Browser and device type
  • Operating system
  • Pages visited and time spent on each
  • Referring site (how you got to us)
  • Information from cookies and similar technologies (see section 6)

2.3 Third-party information

We may receive information about you from:

  • Advertising platforms (Meta, Google, TikTok) when you interact with our ads
  • Payment processors (Stripe, PayPal) to validate transactions
  • Analytics services (Google Analytics, Hotjar)

3. How we use your information

We use your information exclusively to:

✅ Process and deliver your orders ✅ Communicate with you about your purchase (confirmations, tracking, support) ✅ Send you marketing emails only if you explicitly subscribed (you can unsubscribe at any time) ✅ Improve the site experience and our products ✅ Personalize ads we show you on social media and search engines ✅ Comply with legal, tax, and accounting obligations ✅ Prevent fraud and protect site security

We NEVER sell your information to third parties for marketing purposes.

4. With whom we share your information

We share minimal information and only with providers who need access to operate your purchase:

Provider Purpose
Shopify Store and order processing
Stripe / PayPal Secure payment processing
Courier companies Shipping your order
Klaviyo / Mailchimp Sending transactional and marketing emails
Google Analytics Analyzing site behavior
Meta Pixel Optimizing advertising campaigns

All these providers are contractually obligated to protect your data and use it only for the agreed-upon purposes.

We may also share information when legally required (court order, tax authorities, fraud investigation).

5. Your rights regarding your data

Depending on your jurisdiction, you have the following rights:

For residents of Mexico (Federal Law on the Protection of Personal Data Held by Private Parties):

  • Right of Access: Know what data we have about you.
  • Right of Rectification: Correct inaccurate or incomplete data.
  • Right of Cancellation: Request the deletion of your data.
  • Right of Opposition: Object to the use of your data for specific purposes.

For residents of the United States (especially California — CCPA):

  • Right to know what personal information we collect.
  • Right to request the deletion of your personal information.
  • Right to opt out of the "sale" of personal information (we do not sell data).
  • Right to non-discrimination for exercising your rights.

For residents of the European Union (GDPR):

  • Access, rectification, erasure, portability, and objection to processing.
  • Right to lodge a complaint with your country's data protection authority.

To exercise any of these rights, please email us at soporte@trysoomi.com with the subject "Solicitud ARCO" (Mexico) or "Privacy Request" (USA/EU). We will respond within the applicable legal deadlines (generally 20 business days in Mexico, 45 days in California).

6. Cookies and similar technologies

We use cookies to:

  • Essential: Make the shopping cart and checkout function.
  • Analytics: Understand how you browse the site to improve it.
  • Marketing: Show you relevant ads on other platforms.
  • Personalization: Remember your preferences.

You can manage cookies from your browser settings. Blocking certain cookies may affect site functionality.

7. Security of your data

We implement technical and organizational measures to protect your information:

  • SSL encryption across the entire site (HTTPS)
  • PCI-DSS certified payment processors
  • Restricted access to data only for authorized employees
  • Regular security audits

Despite our efforts, no system is 100% impenetrable. If we detect a security breach affecting your data, we will notify you according to applicable legal deadlines.

8. Data retention

We retain your personal data:

  • As long as you have an active account or make periodic purchases with us.
  • Up to 5 years after your last purchase to comply with tax and accounting obligations.
  • For longer if required by law (e.g., accounting records in Mexico for 5 years, in the USA up to 7 years depending on the state).

After these periods, your data is permanently deleted or anonymized.

9. Minors

Soomi EsoRepair is intended for adults. We do not knowingly collect data from individuals under 18 years of age. If you discover that a minor has provided us with data without parental consent, please contact us to have it immediately removed.

10. International transfers

Your data may be transferred and stored on servers located outside your country (including the United States and the European Union). We guarantee that these countries have adequate levels of protection or apply standard contractual clauses approved by the relevant authorities.

11. Changes to this policy

We may update this policy periodically. When we make significant changes, we will notify you by email (if applicable) and publish the date of the last update at the beginning of this document. We recommend reviewing it from time to time.

12. Contact

If you have questions about this Privacy Policy or the processing of your data:

  • Email: soporte@trysoomi.com
  • Suggested subject: "Privacy – [Your query]"
  • Response hours: Monday to Friday, 10:00 am – 10:00 pm | Saturdays, 12:00 pm – 6:00 pm (CDMX time)
  • Postal address: Campos Elíseos 188, CDMX, Mexico

This policy is drafted in accordance with international best practices and applicable laws in Mexico, the United States, and the European Union. Its last internal legal review was conducted on April 29, 2026.